Your media kit: what belongs in it (and what does not)
Your media kit is your price anchor and your first-contact filter: it decides whether a brand takes you seriously before they know you. One page is enough — if it is the right one.
StackManagement Editorial
Checked to the best of our knowledge — no legal or tax advice
The must-have building blocks
- Who you are: 2–3 sentences of positioning — niche, tone, what sets you apart. Not your life story.
- Honest numbers: followers, average reach per format, engagement rate, community demographics (age, gender, locations). Screenshots from your insights beat pretty graphics.
- Formats & services: what can be booked — reel, story set, integration, event, UGC — each with a short description.
- References: 3–5 past collaborations with results, where you are allowed to name one.
- Contact: your professional e-mail address (not your private Gmail) and your Impressum (legal notice) — both signal: here is someone who has their business under control.
Prices: in or out?
Both are defensible. Prices included save time and filter out lowball requests; prices left out leave room for negotiation based on effort and usage rights. A proven middle way: "prices on request — as a guide, from €X", so the ballpark is clear.
What does NOT belong in it
- Bought or "polished" numbers — brands verify with analytics tools, and an exposed fake ends the relationship for good
- Every platform you have ever been on — show the two where you deliver
- Ten pages of design — one, at most two PDF pages, under 5 MB
Upkeep
A media kit with last year's numbers looks like an expired ID. Update it quarterly — calendar entry, done.
The professional foundation.
A creator e-mail address, an Impressum, clean invoices — StackManagement provides the foundation your media kit points to.